Tomas, The Marketing Campaign

This is one of three viral films created by Mainframe to promote Tomas, the new book by Ministry of Sound co-founder James Palumbo.

Mainframe has animated three virals to promote Tomas, a book written by Ministry of Sound co-founder James Palumbo that offers an aggressive challenge to the present financial turmoil’s moral corruption. The virals — Champagne Jungle, Hank, and Cocks Away — bring the book to life by animating its controversial illustrations. – Digital Arts

View the other two videos after the jump.