Polaroid to re-launch Instant Cameras!
The Impossible Project has done the impossible and inspired Polaroid to re-launch some of its most popular Instant Cameras (namely the ever popular Polaroid One). From The Impossible Project’s website:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras. … Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
… Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
This is amazing news for lovers of film photography everywhere. I couldn’t be more happy right now (unless of course Agfa was to announce a comeback). Congratulations to everyone involved in getting Polaroid back to the masses. Photos from the ‘re-launch party’ after the jump.
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